For strategists building iconic brands.
Notes
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All of my research and frameworks amount to this North Star. Exploring the vocabulary of duality within my practice. For starters.
Exploring the impact of merchandising on storytelling and brand positioning.
Looking to the DNA of fashion editors to connect taste-making to the concept of curation.
In the mid-2000s, Kimora Lee Simmons used high fashion nuance to build Baby Phat into a cultural entity.